![]() UpĪ very simple “up” with an arrow forming a letter U and the P appearing within the negative space. The alternating between positive and negative space in the letters is just brilliant. It looks like the 1 is intertwined with the S. I was experimenting with the possibility of using puzzle pieces to make the name, then realized I could easily spell “puzzle” with them. I actually came up with this design somewhat by mistake when I was creating a logo for a client’s escape room. Here’s some negative space typography of my own - the letters in “puzzle” comprised of puzzle pieces, some of which utilize the negative space. This one plays with perspective a bit to depict an open door within a letter E. ![]() It takes very careful execution to get a design concept like this right with line thickness and whatnot. I particularly like how the E in this one matches the style of the other letters, as if they’re all cut from the same font. I really like the consistency in the thickness of the entire S. This one is both clever and executed quite well. Similar to the shift logo, this one uses the negative space between two lightning bolts to form the letter K. The I almost slips past you, but the T within the negative space of the O really makes it pop. Simple and subtle, but not so much that it could be easily overlooked. Remember to keep your use of negative space subtle yet effective, and you’ll succeed in getting the attention of your target audience.A little side profile of a dog cut into the lower portion of a letter G. To get more ideas for using negative space in your logo design, browse through some of the templates in our logo maker. There may be a way for you to do something similar with your logo. The Alchimiste Microbrasserie in Joliette, Quebec uses “A” as part of their logo but instead of sticking with a plain capital letter, they turned the negative space inside the “A” into the shape of a beer bottle. Use the product imageĭo you specialize in one particular product? Perhaps you can find a way to subtly include it in your logo by way of negative space. Since cows are often depicted as being spotted black and white, the image makes visual sense to viewers as well as having a big impact. The exclamation point is crafted cleverly with the cow’s tail. The restaurant, Boom! Burgers, features the black shape of a cow, bearing the word “Boom” on its hide in white negative space. You can also make an iconic image bigger and then put text inside it using negative space. The Girl Scouts organization based its logo on the shape of a girl’s face, putting girls literally at the center of the brand. Is there part of it that you could cut out to reveal a second shape, one that also reflects your business and mission? Is there a symbol that you already use for your business? Place that symbol in solid color on a white background and really look at it. Again, this logo is simple, but it makes such effective use of color and negative space that it has garnered multiple design awards. The negative space between the “E” and the “x” forms a neat white arrow, aptly illustrating the company’s forward motion. Have you ever noticed the hidden arrow within the FedEx logo? ![]() If you’re interested in using negative space, try pushing letters or symbols closer together within your logo and see what happens. The image is simple, yet it manages to communicate both the concept of high-quality writing and food. However, the space between the two prongs of the pen nib is shaped like a spoon. Above the name is the nib of a fine ink pen. The logo features the name of the organization in a simple sans-serif, black font. In the world of logos, one great example of negative space is in the Guild of Food Writers‘ logo. Many works of art rely on negative space to communicate another layer of meaning, or to fool the viewer about what he is seeing for the first few seconds. Negative space is often used to play tricks on the viewer’s mind. 5 steps on how to use negative space in your logo 1. Read on to learn 5 steps on how to use negative space in your logo. This iconic logo cleverly displayed the peacock’s feathers in bold color but used negative space to depict the bird’s body. One good example of this is the 1986 NBC logo. What is negative space?Īccording to Creative Bloq, it’s “the space that surrounds an object in an image.” It’s the space without content, the spaces between the words, and the space around symbols in your logo.Īccording to Creative Bloq, it’s “the space that surrounds an object in an image.” It’s the space without content, the spaces between the words, and the space around symbols in your logo. One trick to consider is to use negative space in your logo design. ![]() Before planning out your first logo design, take some time to learn about a few of the tips and tricks involved in creating a memorable, attractive logo. If you’re just starting out as an entrepreneur or a business owner, you may not know much about logo design.
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